TINY ORCHARDS: Vintage-Lux Children’s Juice Brand
Tiny Orchards is a premium children’s juice brand inspired by the effortless elegance and vintage charm of Palm Springs. The brand reimagines cold-pressed, all-natural juices for kids, combining vintage sophistication with playful design and vibrant seasonal fruit flavors. Tiny Orchards celebrates natural ingredients, thoughtful craftsmanship, and the joy of childhood moments in a luxurious, modern context. While it is designed for children’s palates, the brand is not marketed to kids, it is for discerning parents who want only the best for their little ones. Its vibe channels the calm, curated luxury of a Whole Foods in Palm Springs.

Brand Identity
Tiny Orchards’ personality is gentle, sophisticated, playful, and thoughtfully curated. Although the product is for tiny taste buds, the packaging and brand experience speak directly to parents, intentionally standing apart from typical children-focused branding.

The visual identity blends fruit-inspired colors with warm neutrals to create a palette that feels both fresh and timeless. Typography combines retro-inspired forms with clean, contemporary structure, striking a balance between vintage charm and modernity, which is also reflected in the landing page desktop design.

The logo is a hand-lettered design inspired by mid-century aesthetics. It was developed after exploring 30 sketches that captured the brand’s vintage personality. Three final sketches were selected during the exploration process, and one was ultimately refined into the digital rendition. The “T” in “Tiny” was strategically crafted to resemble a heart, highlighting the brand’s tagline, “Harvested with love,” and serving as a versatile element for secondary labels and other small applications.

The brand draws inspiration from Palm Springs living, desert landscapes, and mid-century design. The packaging emphasizes clean lines, intentional spacing, and premium materials. Every visual element communicates care, quality, and authenticity, making Tiny Orchards feel approachable yet elevated.

Brand Concept & Experience
At its core, Tiny Orchards is about celebrating natural fruit in a way that feels premium, intentional, and luxurious. Tiny Orchards elevates the simple act of drinking juice into a thoughtful experience for parents who value quality and craftsmanship.

The brand merges playfulness with sophistication, creating a product that delights children while appealing to the aesthetic sensibilities of parents. It transforms wholesome, everyday ingredients into a visually and sensorially engaging experience, connecting families to the rhythms of nature and the joy of mindful consumption. Every detail, from packaging to color palette to seasonal fruit selection, is designed to delight parents and children alike, making ordinary moments feel special.

Tiny Orchards transforms juice into more than a beverage: it’s a lifestyle brand that inspires connection, joy, and a love of natural ingredients. It invites families to savor every sip, celebrating the simple pleasures of childhood in a way that is thoughtful, elevated, and authentically Californian.