What if strength came in color-coded doses?
Marklinica partnered with VAL to design a full-spectrum packaging experience for its performance supplements engineered to deliver energy, identity, and instant recognition. This wasn’t about pills. It was about designing a visual language of performance where color becomes communication, and structure becomes strength.
Each product served a specific purpose. Marklinica’s role was to give that purpose a voice to create a packaging system that connects the mind with the body and turns daily routines into visual rituals. The system was designed to look strong, feel precise, and behave intuitively across multiple product lines.
Gradient pastels signal calm and recovery. Saturated oranges drive energy and momentum. Deep teals sharpen focus and awareness. Every hue is calibrated for emotion and function a code that reads performance at a glance. Typography holds its stance: modern, assertive, and clear, while icons communicate precisely, never loudly
The color system and composition work together like muscle memory intuitive, structured, and instantly recognizable. Every variant feels distinct yet unified under the same rhythm of vitality. The result is a packaging range that moves with the user dynamic, responsive, and alive.
Art direction captured motion itself. Containers were framed like tools in action edges sharp, shadows deliberate, backgrounds dynamic. Lighting was built to express flow and function, not decoration. In VAL’s world, packaging doesn’t sit still; it performs.
From workout shakes to brain-boost capsules, from energy gummies to sports recovery packs every touchpoint was designed to reflect motion, intention, and modern vitality. Marklinica built a brand that doesn’t just support performance it visualizes it.
CREDIT
- Agency/Creative: Marklinica
- Article Title: Marklinica – This Isn’t Packaging. It’s a Dose of Val Logic
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: Alexandria
- Market Region: Middle East
- Project Deliverables: 3D Art, Art Direction, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Mark, Brand Strategy, Branding, Identity System, Illustration, Packaging Design, Packaging Guidelines
- Format: Blister-Pack
- Industry: Pharmaceutical
- Keywords: Packaging, Branding, Identity, Design, Product, Visual, Photography, Modern, Minimal, Wellness, Supplements, Nutrition, Energy, Focus, Performance, Strength, Color, Gradient, Typography, Motion, Art, ArtDirection, PackagingDesign, BrandIdentity, VisualIdentity, ProductPhotography, WellnessBranding, SupplementBranding, SportsBranding, ColorSystem, ModernBranding, MinimalBranding, CleanLayout, Marklinica, VAL, DynamicDesign, VisualLanguage, PackagingFirst, ContemporaryDesign, FunctionalBeauty
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Credits:
Art Director: Rana Mohsen
