Marklinica – Smart snacks, clear energy, think Vitalé

What if snack time delivered clarity, not compromise?
Marklinica redefined Vitalé’s protein and granola bars as a packaging-first wellness language designed for smart energy, sharp shelf impact, and instinctive consumer trust. This was not about another health snack. It was about creating a system where design performs as intelligently as the product itself.

The challenge was to build an identity that balances nutritional discipline with visual appetite. Each detail needed to speak to performance without noise, to clarity without sterility. The packaging had to signal function, energy, and taste all within a single, cohesive structure.

Marklinica designed packaging as structured as a macros table. Color blocks were used to communicate flavor and function at first glance, ensuring instant recognition and visual logic. Typography provided calm order and clarity crafted for quick scans, active lifestyles, and quiet confidence. Iconography became a guide rather than a decoration, mapping protein levels, mix-ins, and usage moments with intuitive simplicity.

Each variant carried its own rhythm: a saturated orange for pre-workout power, crisp green for mid-day balance, and warm beige for post-exertion recovery. Together, they move in one visual system many pulses, one heartbeat. The entire range feels connected, clean, and deliberate.

Art direction emphasized precision through restraint. Packs were photographed with architectural alignment, shadows soft yet purposeful, finishes matte to enhance tactile clarity. Photography captured the rhythm of movement pause, effort, and recovery portraying granola bars not as impulse snacks but as tools for performance and focus.

From gym bags to desk drawers, from hike breaks to home routines, Vitalé travels with the body’s pace. It becomes a visual and functional expression of modern nutrition a brand that respects intelligence, rewards attention, and nourishes performance with intention.