Research and Analysis: The design process began with in-depth research and analysis. At MarkaWorks Branding Studio, we conducted comprehensive market research to understand the needs and expectations of the target audience. We examined competitor products and analyzed consumer behavior. This process helped us identify Rolly’s unique features and market gaps.
Brand Identity Development: Creating the brand identity started with defining the core values and unique selling propositions of Rolly. We aimed to highlight the product’s innovative and user-friendly characteristics. This phase involved developing the brand name, logo design, and overall visual language. The name “Rolly” was chosen for its connotations of ease of use and modern design. For the logo, we opted for a minimalistic and modern aesthetic to visually represent the brand’s values.

Packaging Design: In packaging design, we focused on combining aesthetics with functionality to enhance the user experience. We designed a sleek, ergonomic box that not only protects the product but also offers a premium unboxing experience. The packaging features clear, engaging graphics and informative text that highlight Rolly’s key features and benefits. Additionally, we used eco-friendly materials to reflect our commitment to sustainability.

Visual and Communication Strategy: Once the brand identity and packaging design were finalized, we developed a communication strategy to effectively position Rolly in the market. We prepared digital and physical marketing materials, planned promotional campaigns, and established a feedback collection process. This strategy aimed to strengthen Rolly’s brand presence and build a strong connection with consumers.

Implementation and Feedback: After the design was complete, we moved on to the implementation phase, which involved launching Rolly and gathering user feedback. We used this feedback to refine and enhance the product’s design and user experience. This step ensured that Rolly met user expectations and achieved success in the market.

These steps ensured that Rolly emerged not just as a product, but as a strong brand with a compelling identity and user experience.