43.12 Café is the modern urban jungle in the heart of Varna, Bulgaria, which combines the love of quality specialty coffee, refreshing drinks, delicious food and pleasant city meetings. The place is a continuation of the “Third Wave” of coffee shops around the world and provides an opportunity for all its visitors to get to know the taste of real coffee and learn more about the path and history of its special and meaningful creation. The brand has its own series of amazing specialty coffees that can be tried and purchased directly at the café.
We had the opportunity to create their whole brand identity and packaging design from scratch. The client came to us only with the name and without any clear concept for the main look of the place. One of the main things that inspired us was the fact that they offer coffee products from quite different and exotic places around the world, so we came up with this concept for a wild, jungle-like place in the heart of the city, where young and modern people can spend their time, whether they are relaxing or working. This is also one of the few coffee shops in town to offer for sale such a wide selection of specialty coffees varieties from all over the world.
Besides the logo, brand colors and fonts, we had the task to design also the packaging for all of their coffee products. Then we contacted our good friend and illustrator Teo Georgiev and shared with him our idea for the concept with the urban jungle and he made us a whole set of great illustrations that have been used, besides on the coffee packages, but also all over the interior of the coffee shop. The final result was more than satisfying, since to this day, the place continues to be crowded and to welcome visitors thirsty for a “wild” coffee. Art Direction, Packaging, Graphic Design and Photography by Marka Collective and Illustrations by Teo Georgiev
CREDIT
- Agency/Creative: Marka Collective
- Article Title: Marka Collective Create 43.12 Café Brand and Packaging Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Bulgaria
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Photography, Product Naming, Tone of Voice
- Format: Bag, Pouch, Sachet, Sleeve, Tag
- Substrate: Plastic
