“Manousakis Winery releases Tsikoudia, a distillate made from the marc of their Roussanne grapes and only drunk by the mighty! Tsikoudia has a long standing history in Crete and is used not only as an aperitif, but also for it’s healing powers that locals believe it has. Traditionally, most households produce this strong spirit and enjoy it either at room temperature or directly from the freezer.
The packaging is inspired by old style pharmaceutical bottles enclosing this mysterious liquid that has been more or less a local secret for thousands of years. The label portrays the Minotaur planting his labyrinthine vineyard and wearing the traditional Cretan costume.”
CREDIT
- Agency/Creative: Marios Karystios , Illustration: Antonis Choudalakis , Photography: Giorgos Anastasakis
- Article Title: Marios Karystios – Tsikoudia
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
