Luz Wino is a project led by a duo of entrepreneurs that aims to connect the Polish public with the wine culture in Jerez de la Frontera, Spain.

The team plans to become the ambassadors of Sherry (along with its context: tradition, history, culture) in Poland; to educate, raise awareness, and spread the word about the lifestyle beyond wine as an alcohol, through: 1.- Organizing experiences (tours and events) around the world of wine and its relationship to culture (history, food, music) in collaboration with local entities – wineries, vineyards, and gastronomic establishments. 2.- Building relationships and fostering collaboration between wineries and restaurants/shops in Poland; becoming an exporter/commercial intermediary. 3.- Sustainable wine tourism related to nature and active tourism (hiking, cycling) – also in collaboration with local entities to show Polish tourists that Andalusia is much more than just beaches.

Luz Wino, as a brand, is bold, open, responsible, honest, generous, collaborative, hospitable, and local (although it thinks and speaks globally).

With these premises, and keeping a retro feel for the visuals, a comprehensive branding project was developed, encompassing logo design, business cards, stickers, social media post design through templates (allowing easy editing of content based on their needs), posters, clothing, and merchandise design.

The brand, from its start, has been building and growing its community and clients, mainly through the materials provided for digital marketing and social media, which is just the beginning for a young brand.