” Re-design of Endurpol’s packaging, external facings. It is an innovative material for construction as thanks to its properties it can be applied over any kind of façade.
Challenge: create a packaging very powerful visually speaking away from the designs of its kind, in order to win lineal visibility and to be able to compete with very strong brands in the market with a wide range of products and recognition.
Solution: To reinforce the idea of being external facings, we transform every can in a type of cylindrical structure associated to each color of the range.To communicate (with humour sense) the idea of surface variety in which it is adhered; every kind of building and material. From an ice cube igloo to a metal bunker.”
CREDIT
- Agency/Creative: MARINA GOÑI STUDIO
- Article Title: MARINA GOÑI STUDIO – ENDURPOL
- Project Type: Packaging
- Format: Can, Tin
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
