Rollercoaster is a consumer insight and qualitative research company offering various services, including desk research, research design, workshop facilitation, moderation, analysis, and strategic consulting.
The name “Rollercoaster” reflects the natural ups and downs that businesses experience on their journey. Just like a real rollercoaster, the path isn’t always smooth—there are exhilarating highs and challenging lows. Insights can help to guide businesses through both.
Rollercoaster bridges the gap between data and meaningful insights, empowering businesses to make informed decisions that drive growth. The company mission is to provide clear, actionable information through qualitative research, enabling clients to achieve their strategic goals.
To stand out from competitors, the brand is designed as approachable and fun, distinguishing itself from other companies’ more serious tone. Rollercoaster’s visual identity reflects a sense of partnership and collaboration, highlighting that they work with their clients, not just for them.
The vibrant colours, playful icons, and dynamic typography reflect the energy and excitement of the insights journey. Each element is designed to feel flexible yet purposeful, bringing their mission to life.
CREDIT
- Agency/Creative: Marie Guirlet
- Article Title: Marie Guirlet Designs Rollercoaster’s Visual System to Empower Strategic Business Growth
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: France
- Agency/Creative City: Paris
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Logo Design
- Industry: Professional Services
- Keywords: Branding, Creative direction, visual identity, brand identity
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Credits:
Brand designer: Marie Guirlet
Founder of Rollercoaster: Charlotte Abrahams
