Dualist’s creators imagined a world where skincare is revolutionary, effective, clean, and uncompromisingly gentle, providing the user with a premium experience. The result is a pioneering hybrid oil-serum that redefines potent minimalism in skincare.
By stripping away fragrances and filler ingredients, Dualist paves the way for a new era of skin nourishment that’s as versatile as it is powerful. The brand has formulated a dual-force product that harmonizes simplicity with effectiveness by borrowing the essence of French skincare rituals founded on the belief that “less is more” and infusing it with the scientific mastery of botanical oils and vitamins.
Every ingredient in this multitasking wonder has been meticulously chosen for its unique skincare purpose, creating a symphony of hydration, balance, and nourishment. The Dualist balancing oil-serum cradles the skin in an indulgent ritual that leaves it fortified, resilient, and radiating a natural glow.
The vision is cultivating a devoted following of skincare enthusiasts who refuse to settle for anything less than Dualist’s unparalleled efficacy and ease of use.
The client requested a visual identity that captures the delicate equilibrium of power, finesse, and untethered sophistication that defines Dualist’s target audience. The Dualist branding had to cater to a niche audience through packaging that subtly showcases the product’s excellence and conjures an aura of affluence.
Dualist is conceived for those who desire a colorful, nourishing existence while staying rooted in their admiration for tradition and intellect – basking in the lavish world of structural artistry, sartorial elegance, and cutting-edge design but also craving the understated magnetism of slow, simple living.
In short, the Dualist branding had to express the commitment to providing a skincare experience that reflects the refined bohemian spirit—beautiful, strong, and effortlessly tasteful.
Mariam Khalifah took on the assignment enthusiastically, as she identifies with the Dualist’s ethos. She was inspired by the name, concept, formula and customer persona to develop a minimalistic, sophisticated, timeless and deft visual language that meets the high-end market’s needs and expectations.
The symbol captures the essence of Dualist’s powerful moisturizing hybrid. The symbol features two forces – the serum and the oil – intertwining and moving in different directions. This visually represents the harmony, absorption, and balance that Dualist offers while attesting to the company’s devotion to crafting high-end user experiences.
As for the packaging, Mariam designed a sophisticated box with embossed details. The packaging showcases the symbol prominently, highlighting the brand’s identity and reinforcing the sense of luxury and refinement associated with Dualist’s product.
Mariam crafted a website that is both efficient and evocative of luxury and confidence. Drawing inspiration from Dualist’s visual identity.
- Agency/Creative: Mariam Khalifah
- Article Title: Mariam Khalifah Gives Dualist, a Niche High-end Skincare Brand, a Visual Identity Reflecting the Refined Bohemian Spirit
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: Cairo
- Market Region: Europe, North America, South America, Global
- Project Deliverables: Art Direction, Brand Creation, Brand Guidelines, Brand Identity, Brand Tone of Voice, Packaging Design, Web Design
- Format: Bottle, Box
- Industry: Beauty/Cosmetics
- Keywords: Brand Identity, Packaging, Skincare, Art Direction, Website Design, Visual Identity, Logo Design, Animation
Designer, Art Director: Mariam Khalifah