Tzou Medical is a private healthcare center, that specializes in plastic, aesthetic and reconstructive surgery at the highest level. Their mission statement is to provide positive patient experiences and to generate a place that conveys trust, calm and competence. In order to build a consistent and memorable brand image, a color scheme was created together with Tzou Lubroth Architects, who designed the premises. The corporate colours include warm beige, brown and gray tones. Each printed matter is colored in one of those shades. Typography wise Brown, a geometric grotesque with a clear and linear typeface is used. In addition, illustrations give the brand appearance a gentle and somewhat poetic note. They complete the branding and make it unique.
CREDIT
- Agency/Creative: Maria Prieto Barea
- Article Title: Maria Prieto Barea Developed a Graphic Identity for Tzou Medical
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Austria
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Illustration
- Industry: Health Care
