The packaging tells a story that bridges past, present, and future.
Every detail is carefully crafted to evoke emotion and invite reflection. At the heart of this narrative lies the Founder’s Library logo, seamlessly intertwined with the image of a snake — a universal symbol of life, transformation, and the cyclical nature of existence. The name Biblioteca del Fondatore (The Founder’s Library) evokes a symbolic, treasured place: an archive preserving the original recipes of the company’s founder. This legacy of flavor and knowledge is now reborn in a new, contemporary form. The snake, rooted in alchemy, botany, and traditional wisdom, embodies the endless cycle of change and renewal. As an ancient symbol, it alludes to research, discovery, and mystery. The label is crafted from metal with a three-dimensional finish, bringing the snake to life. As light plays across its surface, it creates a dynamic sense of movement — reinforcing the theme of a tradition reemerging, more relevant today than ever. To complete and elevate the design, the bottle is topped with a glass stopper featuring a metal inlay — a refined detail that adds both prestige and value to this distinctive line of spirits. The logo is centered around the letter “B” — the initial of “Biblioteca” and the visual heart of the project. This letter was designed as a distinctive emblem: a monogram that echoes the decorative and solemn style of historical libraries, reinterpreted through a contemporary and minimalist visual language. Its balanced form interacts with the snake entwined around the letter’s structure, forging a powerful and dynamic symbolic connection between past and present. It is a logo that encapsulates both a storied legacy and the drive toward a new identity. The name and logo serve as a bridge between the company’s origins and its present. Every element of the packaging invites reflection on time, memory, and the capacity for renewal. Biblioteca del Fondatore is more than just a product — it is an ongoing narrative that honors the richness of the past, celebrates its return, and boldly opens the door to a future defined by research, innovation, and vision.









CREDIT
- Agency/Creative: Maria Giannico Graphic Designer
- Article Title: Maria Giannico Reimagines Biblioteca Del Fondatore Packaging With Timeless Symbolism
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Maria Giannico graphic designer
- Market Region: Europe, Global
- Project Deliverables: Art Direction, Brand Mark, Creative Direction, Design, Graphic Design, Logo Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: label - design - graphic design - packaging - logo - illustration - spirits
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Credits:
Art Director: Maria Giannico