In Greek mythology, Illione was the oldest daughter of King Priam and Queen Hecuba of Troy. Her husband was the Thracian king Polymestor. She is briefly mentioned in Virgil’s Aeneid: Aeneas gives her scepter to Dido. She plays a significant role in a version of the story of her younger brother Polydorus. Ilioni produces products that come from the Greek land based on the rich taste heritage of the place. The logo and packaging design aims to combine traditional elements with a more intense and clean design.
CREDIT
- Agency/Creative: Maria Delliou
- Article Title: Maria Delliou Creates Identity for Illioni
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Greece
- Market Region: Europe
- Project Deliverables: Brand Identity, Branding, Graphic Design, Packaging Design, Product Architecture, Research
- Format: Bag, Bottle, Box
- Substrate: Fabric
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
