“Affinity Ultima ‘Bon Appetite’ packaging proposal decoration. The product is a gourmet mini dog food line. The main concept to communicate was the excellent taste, so the tab, used to pull the lid off, is painted red to represent the tongue of a happy dog giving the packaging an unexpected design element that is eye-catching on the selves.”
CREDIT
- Agency/Creative: Marcal.net, igriega
- Article Title: Marcal.net, igriega – Affinity Ultima Bon Appetite
- Project Type: Packaging
- Substrate: Metal, Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
