Marca Buena is a framework to build brands with purpose and impact in the XXI century.
We define twelve points to work with: purpose, values, impact, market, differentiation, culture, content, time, experiences, community, design and creativity.
Every point is part of what we believe a brand must work and care about to become a Marca Buena (nice brand) no matter the size or the kind of business it represents.
The visual identity is based on minimal black and white graphics and diagrams that help us to explain, inspire and educate our prospects in the kind of brands, business and proyects that we are interested in working with.
We design different experiences and materials to spread Marca Buena in our market, we do talks, workshops, sprints, consultancy, a guide, merchandising, free download calendar and poster and even a game is coming soon for company training.
We develop and design Marca Buena to bring closer our branding services to founders, entrepreneurs, startups, small business owners and the general public.
We think that there is a lot of confusion and a silly debate about what is branding and what is not, so we came out with Marca Buena to help decision makers to help understand it and live as we do.
Marca Buena is a plan. An idea, a place, a point of view.
Is a product, a service, an experience, a process. a game
Is a calendar. a guide. a route map. a reminder.
Is a talk, a workshop, a sprint and a consultancy.
Is a team. is open. relevant and optimistic.
Marca Buena is everyone wins.
- Agency/Creative: RL Branding
- Article Title: Marca Buena Brand Design
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Argentina
- Agency/Creative City: Buenos Aires
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Design, Brand Identity, Brand Naming, Brand Strategy
- Industry: Education
- Keywords: branding freelace
Brand Designer: Juan Manuel Rey Liste