About: Nestled in the picturesque city of Porto de Galinhas – PE, Marasol Pousada shines as a gem amidst the azure waves. Recognized as one of Brazil’s premier beach destinations, this locale attracts both passionate surfers and international tourists seeking solace in its golden sands. Founded in the pivotal month of December 2020, Marasol isn’t just a place to stay; it’s an experience. Beyond the breathtaking views, it boasts impeccable service, unparalleled comfort, and a structure that perfectly aligns with moments of relaxation and leisure. The Pousada has rapidly gained acclaim for striking the balance between modern amenities and the innate charm of Porto de Galinhas.
Project: Marasol Pousada is not just a name but an embodiment of the beach’s spirit. Keeping this essence in mind, our visual system harmoniously blends a distinct typography with a specially designed initial that mirrors the undulating waves of the sea. Every detail has been meticulously crafted, reflecting the symbiotic relationship between Marasol and its surroundings.
Our chosen palette not only complements the inn’s rustic yet sophisticated architecture but also ensures guests are enveloped in an ambiance reminiscent of the serene sea and sunlit skies. The minimalist symbol we introduced incorporates two key elements that resonate deeply with Marasol’s ethos: the radiant sun and the guiding wind rose.
Ultimately, our design endeavors to capture the heart of Marasol Pousada, presenting a visual narrative that’s both rustic and inviting, beckoning travelers to a haven of rest and delight.
- Agency/Creative: GLV Brands
- Article Title: Marasol Pousada Brand Identity
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: GLV BRANDS
- Market Region: South America
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Logo Design
- Industry: Hospitality
- Keywords: guesthouse, rustic, beach, cozy
Strategic & Creative Leader: Arthur Galvão
Brand Strategy: Arthur Galvão
Brand Design: Arthur Galvão
Studio: GLV Brands