New brand and packaging design for Cocada, a new snack brand based in Asturias, Spain. Cocadas are a dry coconut snacks with different flavors, a healthy alternative to eat between meals, which also makes us travel to a tropical, fun and refreshing place out of work stress. That is why we created a fun, different and striking design that reflects the wild character of the product.
We use the collage technique, including the main product in the center of the design together with illustrations of tropical leaves and exotic birds, as well as organic shapes that transport us to wild nature. We use saturated and refreshing colors to transmit good vibes to the final consumer. Cocada, one is not enough.
CREDIT
- Agency/Creative: Mara Rodriguez - Design
- Article Title: Mara Rodríguez Designs New Coconut Snacks Packaging for Cocada Snacks
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Strategy, Brand World, Branding, Graphic Design, Packaging Design, Tone of Voice
- Format: Pouch
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
