El Corte Inglés – Air fresheners

Air freshener packaging for El Corte Inglés that conveys freshness, elegance, and naturalness through botanical illustrations and a clean, contemporary aesthetic.

For the development of the air freshener line for El Corte Inglés, our goal was to create a packaging system that not only visually stood out on the shelf but also communicated the essence of each fragrance in a refined and natural way. We approached the project with the idea of combining sensory appeal with visual clarity, aligning the graphic language with a product designed to enhance well-being and comfort in the home environment.

The visual identity of the line is built around a clean and minimalist layout that allows the illustrations to shine. Each variant is represented by botanical elements related to the main notes of the fragrance—such as orange blossom, jasmine, or lavender—crafted in a flat, stylized graphic style that brings freshness, elegance, and cohesion to the overall range.

The neutral background functions as a breathable canvas, enhancing both the illustrations and the typographic elements. Accent colors are introduced through the fragrance names, helping to distinguish each scent and subtly reinforcing its sensory profile.

The use of a sans-serif typeface contributes to a modern and approachable aesthetic, balancing clarity with softness. The El Corte Inglés logo is integrated with subtlety and respect for the visual harmony, reinforcing brand recognition without competing with the main design elements.

The final result is a line of packaging that successfully blends natural inspiration with contemporary design, offering an elevated and coherent experience that reflects the brand’s values and connects with consumers through both form and function.