ASTOR Branding – María Brut Nature
Simple, refined and feminine…
María Codorníu Brut Nature is a sparkling wine made under the Traditional Method, 100% Chardonnay white grape, from Gualtallary and Tupungato, Valle de Uco, Mendoza. The Spanish Group Codorníu Raventós is a pioneer and leader in the production of quality wines and cavas. With more than 450 years of experience, the family takes care of every detail in every label that comes onto the market, as is the case of this Argentine sparkling with an international profile.
The main challenge was to reinforce the positioning of a large and innovative brand with a fresh proposal for the market that differs from the rest of the sparkling wines line with a greater presence and quality.
Maria is the representation of the good simple life and refined taste. The packaging had to respect those concepts.
We propose a system rich enough in colors, fonts, shapes and sundries that could extend this idea. The typographic combination of sans, serifs and swash (as well as their miscellanies) were important in generating a versatile, strong identity and in this way providing the packaging with variants and resources that will later be exploited in other parts of the graphic identity system.