Electromax is a technology integrator company divided into 5 areas of specialization focused on providing tailored solutions for companies and individuals in Mexico..
As part of its expansion process, we renewed the image of the brand with a rebranding that projects it as an avant-garde company through a modern, close and technological personality. Inspired by the dynamic essence of the brand, we created a close and friendly communication style under an expert voice, which connects with their audience making them feel confident. Taking inspiration from the digital and technological nature of the company, we developed a brand architecture capable of expanding and adapting to different channels, based on an abstract iconography that is combined with a range of vibrant colours alluding to its areas of specialisation.
With the support of a geometric typography, we created a logo that reflects a modern and friendly personality. Highlighting the main attribute of the company, which alludes to its maximum performance in the technological area. The branding of the brand seeks to transmit technology, progress and evolution taking as a reference the constant change in the digital world. For the refrigeration area, a secondary graphic was created taking inspiration from a snowflake, which in a simplified way is represented by an asterisk in a cerulean blue hue. We created a brand capable of transforming and strengthening itself in a digital environment, in order to offer a comprehensive, friendly and personalised service to its customers in each of its channels.
The selected fonts and their changes in thickness give it a condensed, friendly and close look to the brand, highlighting its reliable, technological and humanistic characteristics with messages that reflect its mission with each of its clients.
We created a technological, efficient and modern identity for Electromax, assisted with graphics designed for each area which seek to strengthen its digital trait and show the high quality of its products. Electromax is a technological brand that stands out for its integral and innovative service. We portrayed its compromise with technological change and evolution through different communication channels.
- Agency/Creative: Mantra
- Article Title: Mantra Create Branding for Technology Integrator Company Electromax
- Organisation/Entity: Agency
- Project Type: Digital
- Project Status: Published
- Agency/Creative Country: Mexico
- Agency/Creative City: Merida
- Market Region: North America
- Project Deliverables: Brand Design, Brand Redesign, Design, Photography, Visualisation
- Industry: Technology
- Keywords: electromax, digital, technology
Set Design: Aura Barbachano
Photography: Elías Avilez
Photography: Elías Coli
Copywriting: Violeta Gallegos
Graphic Designer: Allan Tintore