Bazil Grand Hotel is a collection of fragrances that conceives perfume as a living archive of experiences, memories, and emotions. Bazil brings together more than 200 specialized fragrances in a proposal that transforms each scent into a narrative object. The aim of the project was to turn the perfume experience into a ritual of memory, where each product functions as a letter sent from the past.
In the contemporary fragrance industry, perfume is often treated as an ephemeral product driven by fast trends and immediate consumption, overlooking its strong connection to memory and personal experience. Yet scent is one of the most powerful triggers of emotion and recollection.
Bazil responds to the need to reframe fragrance as emotional and cultural heritage. The challenge was to stand out in a visually saturated market by offering a more meaningful and reflective experience. The project addresses the need for deeper emotional engagement, where design prepares the user for the sensory experience, allowing fragrance to be perceived not only as a product, but as a vessel of memory.
To achieve this, a collection was developed inspired by the architecture and atmosphere of grand classic hotels, spaces of transit laden with stories, encounters, and nostalgia. Through packaging design, illustration, and visual narrative, each fragrance is presented as a room within this imaginary hotel, inviting the user to rediscover personal moments through smell and to experience perfume as a sensory and emotional journey.
CREDIT
- Agency/Creative: Manonegra&Co
- Article Title: Manonegra&Co Develops Bazil Grand Hotel Fragrance Collection as a Narrative Packaging System Rooted in Memory and Sensory Design
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Colombia
- Agency/Creative City: Cali
- Market Region: Europe, Middle East
- Project Deliverables: 3D Modelling, Illustration, Packaging Design
- Format: Bottle, Box, Tube
- Industry: Beauty/Cosmetics
- Keywords: fragance, packaging, perfume, illustration
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Credits:
Creative & Art Direction, Graphic Design, Illustration, 3D: Juan Camilo Castillo Perea
Executive Direction, Project Management: Manuela Valencia Maya
