MentaFrezK is a Mexican footwear brand that prides itself on creating shoes ethically and sustainably. Their colorful and creative pieces celebrate femininity and rebellion, encapsulating the brand’s ideal: Dressing the way you want is a statement to the world of who you are. This philosophy is not only reflected in their designs but also their commitment to authenticity.

MentaFrezK is aimed at women who are passionate about fashion and trends. These women carry a rebellious spirit in their hearts. These women are looking for footwear that not only complements their style but also tells a story and makes a statement about their identity.

We worked on building a visual identity that would be as distinctive and memorable as the brand. We designed a logo that captured the essence of MentaFrezK, creating a font that reflected its character, and aesthetically appealing packaging. In addition, we designed business cards, developed social media assets, and creatively directed promotional photography to ensure a consistent and eye-catching image.

For the visual identity, we drew inspiration from holistic elements and internet trends that resonate with a young and dynamic audience. From this inspiration came the choice of vibrant colors and bold textures, which not only capture attention but also reflect the energy and boldness of the brand.

One of the biggest challenges we faced was to help MentaFrezK communicate its essence effectively: a casual, creative, and bold brand that embodies a certain masculinity without losing the beauty and femininity inherent to its identity. This subtle, yet powerful balance, is what makes MentaFrezK stand out in the competitive fashion world.