Sustainable development not only fixes today’s problems in terms of the environment, but also encompasses economic and social aspects. Realizing the need to promote equality, ForGood Vietnam is a non-profit organization that empowers disadvantaged populations to play a full part in society, holds a vision for their future, acquire knowledge and skills needed for success, has a network of support to reach their goals, and contributes to better outcomes for communities.

Manifesco had the opportunity to collaborate with ForGood Vietnam, an organization that promotes gender equality and climate change adaptation via education and communication in order to create a more inclusive Vietnam.

With seamless integration, the symbol made up of initials V for Vietnam overlapping, is developed under the concept of “kaleidoscope.” Manifesco seeks to capture the essence of life, creating a tableau that honors the knowledge and recognition for all groups. The brand visual system includes vibrant colors to convey the energy, dynamism, and diversity. Each of the color represents an area of interest such as research, leadership, women, climate change, and communication. The symbol is used consistently throughout the system as holding shapes for photography to ensure a consistent look and feel. The cropping and placement allows a flexible system while consistently applied across different touchpoints.

Embarking on this journey together, we hope to inspire others to take action for the future. It would encourage fundamental adjustments for sustainable development, thereby ensuring equal opportunities for all Vietnamese.