Mangoshake Brings the Fun with Fresh New Spots for Ceska Sporitelna

Mangoshake partnered with the imaginative minds at VML Prague to breathe new life into Ceská Sporitelna’s latest rewards system infusing it with bold colour, vibrant energy, and a sprinkle of modern day magic. Far from your typical banking spot, this creative collaboration turns everyday financial experiences into moments of joy and surprise.

Shot across two diverse and dynamic locations, the campaign reimagines the concept of banking by painting it in an entirely new light: fun, friendly, and visually delightful. The centrepiece of the story revolves around an ordinary phone until rewards begin to burst forth from the screen in the form of whimsical “pom-poms.” These playful digital elements transform familiar settings into surreal spaces, dancing through streets and exteriors with an infectious sense of wonder, all powered by sleek CGI wizardry.

By blending authentic, live-action footage with enchanting visual effects, the spot creates a unique hybrid of real and imagined merging practicality with pure fantasy. The result is a feel-good journey that speaks to the spirit of possibility and puts a fresh, modern twist on what banking can be. More than just a campaign, it’s an invitation to see the magic hidden in the everyday, and to experience Ceska Sporitelna’s new reward system as something special, surprising, and delightfully out of the ordinary.

Mangoshake greatly valued the opportunity to collaborate with VML Prague and contribute to the creation of a campaign that blend creative excellence with meaningful storytelling.