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Manchester Bee Bikes Branding by Tom Horbury

Manchester Bee Bikes Branding by Tom Horbury

This project was a response to a D&AD New Blood Awards brief and won a wooden pencil. Bee Bikes is a bike hire scheme for Manchester, we took an icon of the City and built our brand around it, embedding the identity into Manchester and it’s culture.

Whilst celebrating Manchester, we also made a special effort to sell cycling, meaning people would want to hop on a Bee Bike, whether for their health, the environment, or for some sweet free Nectar Points.

We had a lot of fun stretching the identity and language across a range of applications, even down to hexagon reflectors and tire tread.

CREDIT

  • Design Agency: Tom Horbury
  • Organisation/Project Type: Student, Published Commercial Design
  • Article Title: Manchester Bee Bikes Branding by Tom Horbury
  • Brand / Project Name: Bike Hire Scheme
  • External Design Credits: Designer Tom Rogers
  • Strategic Deliverables: Brand Naming, Tone of Voice
  • Design Deliverables: Brand Identity, Branding, Brand Creation, Graphic Design
  • Service Brand Application: Mobile App, POS Display, Transportation
  • Location: United Kingdom
  • Market Country: United Kingdom
  • Market Region: Europe
  • Project Keywords: bee, bikes, hire, scheme, manchester, dandad, newblood, branding, app
  • Industry Category: Transport

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