Background: Mamomilk is the leading brand of Migliora Performing Food, a company specialising in the marketing and production of raw food materials selected among the best European producers. The aim is to help the companies improve their production performance with high-quality products. Mamomilk represents a wide selection of milk powder and derivatives, the result of intense, attentive and elaborate selection over 20 years of activity.
Objective: To restore authoritativeness, modernity and personality to a product with a somewhat dated image, but in itself very topical, expressing its two souls: naturalness and tradition together with technology and innovation.
The project: The project involved a decisive restyling, but in continuity with the past. We slightly modify the logotype io order to make it more clean. The cow has been summarize in the drop of milk which symbolically also became the udder it came from. All this was then integrated into the classical shape of the glass bottle with the idea of communicating the original naturalness of the product. To emphasize the technological aspect we printed the light blu directly on the aluminum paper.
- Agency/Creative: NEOM
- Article Title: Mamomilk Corporate and Packaging Redesign
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Italy
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Redesign, Brand Strategy, Branding, Graphic Design, Identity System, Packaging Design, Rebranding, Tone of Voice
- Format: Bag
- Substrate: Metal, Plastic