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Mama Brand Creation by XL Grandes Ideas

Mama Brand Creation by XL Grandes Ideas

Mama is more than a brand—it’s a tribute to our origins. We represent the deep love and connection we have with our roots, as well as the way we honor our land and our mother. Every thread, every flavor, and every creation tells the story of where we come from.

Mama is an initiative started by a mother from the Andes, promoting the work of hundreds of women in Andean communities. It strengthens their economy, autonomy, and leadership, empowering them to face any challenge. These women carry the wisdom of generations and transform it into pieces that embody identity, strength, and resilience.

Through Mama, we aim to create a bridge between tradition and the future—where ancient knowledge is not lost but revalued. This project helps preserve the textiles, crafts, and flavors that make up an invaluable cultural heritage, one that is currently at risk of disappearing due to modernity and new technologies.

By supporting Mama, you’re supporting a movement that uplifts Andean women, giving voice to their stories, hands to their crafts, and power to their legacy. We believe in a world where progress doesn’t mean forgetting the past, but embracing it to build something more meaningful. Mama is the seed, the soil, and the spirit of the Andes—alive in every product, alive in every woman.

Our mission is rooted in reciprocity, the Andean principle of ayni—giving back to the land and to each other. Every purchase is not just a transaction, but a gesture of solidarity that nourishes a community and keeps its spirit thriving for generations to come.

CREDIT

  • Agency/Creative: XL Grandes Ideas
  • Article Title: Mama Brand Creation by XL Grandes Ideas
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Ecuador
  • Agency/Creative City: Quito
  • Market Region: South America
  • Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Naming
  • Industry: Food/Beverage
  • Keywords: Branding

  • Credits:
    Creative Director: Diana Orbe
    Art Director: Paulina Ruiz

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