How do you promote evidence-based policymaking?
Science is US was established by a group of eight respected science and engineering organizations as a nonpartisan effort to bridge the gap between government officials and the STEM community.
The organization empowers national, state, and local legislators to evaluate information, use scientific evidence to help answer critical questions, and be better prepared to develop effective public policy.
In support of these goals, MiresBall created a brand identity and website that cuts through the noise with a simple, straightforward approach.
Suggesting the importance of science to our country, the name highlights an inclusive vision that is further underscored by the visual identity.
The identity underlines all the people, places, and things impacted by science.
The brand’s online resource center puts emphasis on facts over flash to build trust and keep the focus where it matters. Science is US helps policymakers address critical issues with evidence-based content and tools to evaluate information quality—all presented in a clear, digestible format.
As Science is US builds a broad base of bipartisan support across the country, it has received over $10M in funding from a top ten U.S. charitable foundation.
“MiresBall understood our unique and complex challenge—and came up with an elegant solution that allowed us to break through the noise while maintaining the seriousness needed to build credibility.” – Rachel Kerestes, Executive Director, Science is US
- Agency/Creative: MiresBall
- Article Title: Making Science a Priority When It’s Needed Most
- Organisation/Entity: Agency
- Project Type: Digital
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: San Diego
- Market Region: North America
- Project Deliverables: Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Mark, Brand Naming, Brand Strategy, Brand Tone of Voice, Web Design
- Industry: Non-Profit
- Keywords: Science, science communication, public policy, STEM
Creative director: John Ball
Brand design: David Alderman
Brand and web design: Joanne Yahn