As Michigan’s first-to-market cannabis infused sparkling water, Happi is redefining what THC-infused beverages look and taste like. The brand believes that health and happiness go hand-in-hand, and that life’s moments deserve to be celebrated with the perfect sidekick.
Happi’s low dose, ready-to-drink line up delivers just enough THC in each can to leave you feeling euphoric, but never hungover. Its bright branding and cannabis packaging design delivers a fresh, approachable product to dispensaries across the map.
In a historically male-dominated market, the the female-led company also intentionally celebrates women and understands that they’re also seeking an easy way to enjoy just the right dose of cannabis.
Happi’s branding includes an energetic, hand drawn logo and upbeat, playful illustrations of women on slim matte cans. The cannabis packaging pairs bright color and the brand’s signature wrap-around illustrated pattern to evoke the spirit of recreation and joy.
Happi cannabis packaging design
Happi is available to purchase at over 50 provisioning centers across the state of Michigan.
Happi is a far healthier alternative to most cannabis infused beverages on the market, and its low calorie and unique flavor combos are all made with simple better-for-you ingredients and organic fruit.
CREDIT
- Agency/Creative: Design Womb
- Article Title: Making Ready-to-Drink Cannabis Packaging Happi
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: San Francisco
- Market Region: North America
- Project Deliverables: Art Direction, Brand Identity, Branding, Illustration, Logo Design, Packaging Design
- Format: Can
- Substrate: Metal
- Industry: Food/Beverage
- Keywords: Sparkling Water, Cannabis, THC, Infused, Packaging Design, Brand Identity, Illustration
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Credits:
Creative Director: Nicole LaFave
Designer & Illustration: Nicole LaFave
