Maison Linea Creates Brandbook and Visual Identity for Orion Premium Gin

Maison Linea Creates Brandbook and Visual Identity for Orion Premium Gin

A rising star is born. “For those who travel, the stars are guides”. Inspired by Saint Exupéry’s universe, we imagined the brand strategy of the Pegasus Distillery. After defining its brandbook and visual identity, we created the Orion Gin – the first opus of the multi-spirited collection. Here, the deep blue tinted bottle reminds us of the grandeur of space. The bottle’s imposing shape, despite its small capacity (50 cl), recalls the codes of the category. Its wooden cap is the premium and authentic touch. Its square shape is also a nod to the shape of the still. The logo in shiny silver silk-screen printing claims a high-end positioning. As for the belted label, it proposes a very pure white management for this organic gin.

Being Inspired And Learning From The World Exploring Natural Beauty Without Limitations: Nature is an inexhaustible source of inspiration. You only have to listen to it and respect its terroirs. Our botanicals come from the most beautiful regions of France and Switzerland, from isolated plots preserved from pollution. The diversity of terroirs provides subtle and unique aromas to our Gin thanks to the influence of the Mediterranean climate on the citrus fruits and the high altitude on the plants, grown at more than 1000m.

Creating Without Constraint Know-how And Rigour: Nothing is more difficult than simplicity. Requiring meticulous work and great accuracy, it is a balance between technical performance, respect for the raw material and working philosophy. Like the great Bourgogne wines, our spirits are precise, balanced and rooted in their terroirs.

Asserting Your Uniqueness Authentic And Ethical: We source from small, family-owned organic farms that grow and harvest all our products by hand. We help grain farmers converting to organic farming to ensure us an access to local organic grains.

Draw From The Source The Original Purity: The quest for taste begins with the selection of the most essential ingredient in our spirits: water. Drawn from an underground spring running 100 meters below the distillery, our water is extremely pure. It allows flavors to bloom and underlines the quality of each ingredient.

Orion Terroirs-Rooted Gin: Each ingredient is handled manually with the utmost care to preserve its aromas, its length in the mouth and its energizing freshness.

CREDIT

  • Agency/Creative: Maison Linea
  • Article Title: Maison Linea Creates Brandbook and Visual Identity for Orion Premium Gin
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: France
  • Agency/Creative City: COGNAC
  • Market Region: Europe
  • Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Creative Direction, Design, Packaging Design
  • Format: Bottle
  • Substrate: Glass
  • Industry: Food/Beverage
  • Keywords: gin, premium, distillery, spirits, pegasus

  • Credits:
    Designers: Family

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