Airmail Cocktail is an artisanal range of fresh and premixed cocktails to consume at home. Each cocktail is a unique creation, the result of the collaboration of two Cognac-based bartenders. The brand trusted us to create its universe: from its visual identity to the design of its packaging.
These ready-to-drinks play the card of the derision while being subtle. Airmail Cocktail diverts the first use of its bottle (originally an infusion bottle) to make it functional. Each bottle has a scale, making it easy to measure cocktails. The packaging is sober: pastel colors, soft shapes, a generous label… With this muffled universe, Airmail Cocktail is in line with the slow life philosophy. It wishes to reconnect its consumers around a cocktail experience to be lived at home. The brand regularly renews itself with new cocktails. For the moment, six original recipes are available for sale: Komet, 1828, Josephine, Jumping Ball, King’s Rock and Peach Tea.
Airmail Cocktail is an artisanal range of fresh and premixed cocktails to consume at home. Each cocktail is a unique creation, the result of the collaboration of two Cognac-based bartenders. The brand trusted us to create its universe: from its visual identity to the design of its packaging.
These ready-to-drinks play the card of the derision while being subtle. Airmail Cocktail diverts the first use of its bottle (originally an infusion bottle) to make it functional. Each bottle has a scale, making it easy to measure cocktails. The packaging is sober: pastel colors, soft shapes, a generous label… With this muffled universe, Airmail Cocktail is in line with the slow life philosophy. It wishes to reconnect its consumers around a cocktail experience to be lived at home. The brand regularly renews itself with new cocktails. For the moment, six original recipes are available for sale: Komet, 1828, Josephine, Jumping Ball, King’s Rock and Peach Tea.
Airmail Cocktail is an artisanal range of fresh and premixed cocktails to consume at home. Each cocktail is a unique creation, the result of the collaboration of two Cognac-based bartenders. The brand trusted us to create its universe: from its visual identity to the design of its packaging.
These ready-to-drinks play the card of the derision while being subtle. Airmail Cocktail diverts the first use of its bottle (originally an infusion bottle) to make it functional. Each bottle has a scale, making it easy to measure cocktails. The packaging is sober: pastel colors, soft shapes, a generous label… With this muffled universe, Airmail Cocktail is in line with the slow life philosophy. It wishes to reconnect its consumers around a cocktail experience to be lived at home. The brand regularly renews itself with new cocktails. For the moment, six original recipes are available for sale: Komet, 1828, Josephine, Jumping Ball, King’s Rock and Peach Tea.
CREDIT
- Agency/Creative: Maison Linea
- Article Title: Maison Linea Agency Creates Labels for Airmail Cocktail Ready-to-Drink
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: France
- Agency/Creative City: Cognac
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Identity, Packaging Design, Photography Styling
- Format: Bottle
- Substrate: Glass
- Industry: Food/Beverage
- Keywords: ready-to-drink, spirits, cocktail, at home, artisanal, handcrafted
-
Credits:
Designer: Maison LINEA