Babaria Company haves a large product porfolio. Some of its designs wasn’t renovated in a long time and I had the opportunity of giving a fresh new look to this range.
The objective was bringing a more modern and elegant image, fitting within the new style of the portfolio. And at the same time not a very drastic change from the old design because it’s a range well positioned. Aiming this considerations I kept the essence of the range but improving some structural graphincs and colors. The design looks now cleaner and more attractive and modern.
Other challenge was adapting the design into several containers; the range includes cream tubes, spray and talcum can.
CREDIT
- Agency/Creative: Magic Mirror Design
- Article Title: Magic Mirror Design Create Brand and Packaging Design for Babaria Feet Care Range
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Guidelines, Brand Strategy, Brand World, Branding, Graphic Design, Packaging Design, Product Architecture, Rebranding, Research, Retail Brand Design, Structural Design, Tone of Voice
- Format: Pot, Tin, Tube
- Substrate: Metal, Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation