The brand:
Magic 13 is a craft brewery in the Magic City district in Miami. A new spot that offers amazing experiences and a variety of flavors for all. A space to learn and enjoy beer in a fun environment, where 13 stops being a controversial number, and becomes a magical one.
Solution:
Magic 13 becomes an experiential brewery, where the number 13 is powerful, magical and surprising. This is the perfect mix between magic, # 13 and craft beer; a bold combination that fosters moments people will never forget. For the brand, using illustrations, we highlight the ingredients of each beer and also the different charms that symbolize good luck. Magic 13, a universe where the mystical and the essence of craft beer, come together.
Context / Insight:
Today, beer culture transcends the simple fact of enjoying an alcoholic beverage. It becomes a time to share, to spike conversation, to get out of the routine and entertain yourself while enjoying new experiences. The Magic City Innovation District in Miami is the place to be.
CREDIT
- Agency/Creative: Mellow & Banana
- Article Title: Magic 13 Brewery Branding And Packaging Design by Mellow & Banana
- Organisation/Entity: Agency
- Project Type: Product
- Project Status: Published
- Agency/Creative Country: Colombia
- Agency/Creative City: Bogotá
- Market Region: North America
- Project Deliverables: Art Direction, Brand Design, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Illustration, Packaging Design
- Industry: Food/Beverage
- Keywords: beer, craft beer, Miami
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Credits:
Mellow and Banana: Team
