Madness is the base concept for label design for R – Kray London Dry Gin, artisan limited edition in East London, UK. An optical game of circles that attract and at the same time repel the eyes, but once you focus your eyes the effect disappears and you can only focus on the message “Madness”. The R-Kray brand was inspired by the Kray Brothers (the Kray Twins) and their illegal activities.
CREDIT
- Agency/Creative: Telmo Cuenca - Brand Studio
- Article Title: Madness Label Design for R-Kray London Dry Gin by Telmo Cuenca
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Ecuador
- Market Region: Europe
- Project Deliverables: Brand Strategy, Graphic Design, Packaging Design, Research
- Format: Bottle
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
