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Made Shop Creates Cryptic Branding for Subterranean Bar Double Dealer

Made Shop Creates Cryptic Branding for Subterranean Bar Double Dealer

Double Dealer is a subterranean cocktail bar, hidden below New Orleans’ historic Orpheum Theater. The interior design is filled with theatrical misdirection and cinematic delights that present themselves as guests move throughout the space. Being one of very few underground establishments in the area, we created a visual identity system that plays heavily in themes of mystery and surprise.

A cryptic neon face is the only exterior sign, drawing you into an underground vaudeville. The menu is styled after the bar’s namesake: an underground 1920s literary journal circulated in the South. We transformed ordinary cocktail collateral into surprises. A 20-sided “Dealer’s Choice” die accompanies every menu, and the humble coaster reveals a looped animation when spun.

CREDIT

  • Design Agency: The Made Shop
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Made Shop Creates Cryptic Branding for Subterranean Bar Double Dealer
  • Brand / Project Name: New Orleans' Double Dealer
  • External Design Credits: Architecture & Interior Design: Farouki Farouki
  • Production Credits: Architecture & Interiors: Farouki Farouki
  • Strategic Deliverables: Brand Architecture, Brand World, Brand Strategy, Tone of Voice
  • Design Deliverables: Illustration, Brand Identity, Identity System, Branding, Brand Creation, Graphic Design, Brand Digital Design, Brand Guidelines, Brand Advertising, Brand Experience
  • Service Brand Application: Architecture, Brand Guidelines, Experiential, Merchandising, Packaging, Print Advertising, Print Brochure, Print Promotion, Print Stationery, Publications, Signage, Social Media, Spatial Exterior, Spatial Interior, Digital Advertising
  • Location: United States
  • Market Country: United States
  • Market Region: North America
  • Project Keywords: cryptic, esoteric, mysterious, bar, cocktail, vaudeville, theater, new orleans, tarot, dice, spinning, branding, identity, illustration, mythology, interior art, decor, print, menu, smoke and mirror, two-faced, gemini, ex libris, underground, backstage
  • Industry Category: Food/Beverage

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