BonBon is a brand of artisanal chocolate bonbons designed to capture the curiosity of anyone who appreciates delicacy, refinement, and patience in the objects and experiences they choose. Its striking, colorful, and thoughtfully structured design reflects these values. The brand draws inspiration from sweetness itself, giving it form, identity, and personality. It balances elegance and modernity with a playful, approachable touch, creating a system that functions as both emblem and ornament, guiding the experience from the moment the box is seen to the final bite of chocolate.
The silhouette pattern on the packaging gives a subtle glimpse of what lies inside. These shapes represent the bonbons themselves, and their smooth, enticing gradients enhance the visual appeal while hinting at the treats within. The checkered pattern introduces a sense of sweetened structure, a nod to the traditional chocolate industry’s values of precision, control, and symmetry, while maintaining a playful and modern aesthetic.
The drawer-style box was carefully designed to create a memorable unboxing experience. Sliding open the compartment evokes a homely sense of curiosity and delight, reminiscent of a “candy drawer” full of surprises.
Typography plays an equally important role, harmoniously combining serif and sans serif styles. The Giramisu VF typeface from Adobe Fonts communicates modernity, originality, and visual prominence, while PP Right Serif Mono from Pangram Pangram reinforces the elegance, discipline, and timelessness of classic confectionery branding, particularly in the world of chocolate. Together, these elements create a brand identity that is approachable, collectible, and visually as delightful as the taste of the chocolates themselves.









CREDIT
- Agency/Creative: Madalena Velloso
- Article Title: Madalena Velloso Elevates BonBon with a Refined and Playful Packaging Identity
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Portugal
- Agency/Creative City: Lisbon
- Market Region: Global
- Project Deliverables: 2D Design, Art Direction, Brand Design
- Format: Box
- Industry: Food/Beverage
- Keywords: Food; Branding; Graphic; Packaging;
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Credits:
Mockups: creatoom mockups
Box model: mockupsdesign
Set design: Adobe Firefly
Primary font: Adobe fonts
Secondary font: Pangram Pangram









