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Madalena Velloso Designs a Serene Botanical Soda Identity for Petali

Madalena Velloso Designs a Serene Botanical Soda Identity for Petali

Petali is a botanical soda created as an expression of absolute refreshment and refined delight. It is a brand rooted in softness, balance, and intention, where flavor, atmosphere, and emotion come together in a calm and immersive experience. Inspired by the ancient use of herbs and flowers to elevate health, well being, and everyday rituals, Petali reimagines these traditions through a contemporary and sensorial perspective.

Each recipe is carefully composed to feel light yet expressive. Subtle sweetness blends with delicate botanical notes to create a taste that unfolds slowly rather than overwhelming the palate. The experience is designed to be gentle, refreshing, and quietly energizing, offering a moment of pause in an otherwise fast and overstimulated world. Petali invites a more mindful relationship with refreshment, where pleasure and care coexist.

The visual identity plays a central role in shaping this experience. Petali is designed to be felt before it is tasted. Through layered floral textures, translucent materials, and soft silhouettes, the brand creates what can be described as visual smell. Condensation, mist, and light interact with the surface, suggesting freshness and movement while maintaining an ethereal calm. Petals appear suspended, drifting across the cans as if carried by air, reinforcing a sense of lightness and serenity.

The color palette is intentionally muted and luminous, drawing from natural tones such as soft pinks, silvers, and botanical greens. These hues echo the flavors within while enhancing the feeling of purity and elegance. Typography flows with grace, inspired by organic forms and classical beauty, adding a quiet sense of sophistication without excess.

Petali exists at the intersection of nature and design, tradition and modernity. It is not only a beverage but a small ritual, a gentle escape, and a moment of delight. Every detail is curated to create an atmosphere that feels calming, magical, and enduring. Petali is refreshment redefined as softness, intention, and quiet pleasure.

CREDIT

  • Agency/Creative: Madalena Velloso
  • Article Title: Madalena Velloso Designs a Serene Botanical Soda Identity for Petali
  • Organisation/Entity: Freelance
  • Project Type: Packaging
  • Project Status: Non Published
  • Agency/Creative Country: Portugal
  • Agency/Creative City: Lisbon
  • Market Region: Global
  • Project Deliverables: Brand Design, Packaging Design
  • Format: Can
  • Industry: Food/Beverage
  • Keywords: drink, flower, packaging

  • Credits:
    Mockups: Creatooms
    Mockups: Resource Boy
    Main font: Erotica

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