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Macwell Creative Crafted the Hedönist Brewing Brand From Strategy to Point of Sale

Macwell Creative Crafted the Hedönist Brewing Brand From Strategy to Point of Sale

Hedönist Brewing is not the average beverage company. They peddle unusual recipes and quirky ingredients – all with a wildly unrepentant attitude of “why not?” Inspired by all things uncommon and led by the Chief Hedönist Sam Toropainen, Hedönist Brewing is born of a beautiful blend of northern flavours and downright indulgent fun.

Together, hand-in-hand with the client, we developed Hedönist’s ability to express their uncompromising attitude and endless curiosity in every way. The result is a brand with magnetism packed with quirky graphical details, playful approach, and eye-catching swatches of colour and stories that stretch into the outrageous.

CREDIT

  • Design Agency: MacWell Creative
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Macwell Creative Crafted the Hedönist Brewing Brand From Strategy to Point of Sale
  • Brand / Project Name: Hedönist Brewing brand creation and packaging design
  • External Design Credits: Sam Toropainen, photographer
  • Strategic Deliverables: Brand Architecture, Brand Naming, Product Architecture, Brand World, Brand Strategy, Tone of Voice, Product Naming
  • Design Deliverables: Packaging Design, Illustration, Photography, Brand Identity, Identity System, Branding, Brand Refinement, Brand Creation, Graphic Design, Brand Digital Design, Brand Guidelines, Brand Advertising, Brand Experience, Retail Brand Design
  • Location: Finland
  • Market Country: Multiple Countries
  • Market Region: Europe
  • Product Category: Beer & Cider
  • Consumer Packaging Format: Bottle, Box, Can, Case, Cup
  • Consumer Substrate / Material: Fabric, Glass, Glass Bottle, Metal, Pulp Carton

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