Hedönist Brewing is not the average beverage company. They peddle unusual recipes and quirky ingredients – all with a wildly unrepentant attitude of “why not?” Inspired by all things uncommon and led by the Chief Hedönist Sam Toropainen, Hedönist Brewing is born of a beautiful blend of northern flavours and downright indulgent fun.
Together, hand-in-hand with the client, we developed Hedönist’s ability to express their uncompromising attitude and endless curiosity in every way. The result is a brand with magnetism packed with quirky graphical details, playful approach, and eye-catching swatches of colour and stories that stretch into the outrageous.
- Agency/Creative: MacWell Creative
- Article Title: MacWell Creative Crafted the Hedönist Brewing Brand From Strategy to Point of Sale
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Finland
- Market Region: Europe
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Naming, Brand Refinement, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Photography, Product Architecture, Product Naming, Retail Brand Design, Tone of Voice
- Format: Bottle, Box, Can, Case, Cup
- Substrate: Fabric, Glass, Glass Bottle, Metal, Pulp Carton