MacWell Creative Crafted the Hedönist Brewing Brand From Strategy to Point of Sale
Hedönist Brewing is not the average beverage company. They peddle unusual recipes and quirky ingredients – all with a wildly unrepentant attitude of “why not?” Inspired by all things uncommon and led by the Chief Hedönist Sam Toropainen, Hedönist Brewing is born of a beautiful blend of northern flavours and downright indulgent fun.
Together, hand-in-hand with the client, we developed Hedönist’s ability to express their uncompromising attitude and endless curiosity in every way. The result is a brand with magnetism packed with quirky graphical details, playful approach, and eye-catching swatches of colour and stories that stretch into the outrageous.
- Design Agency: MacWell Creative
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: MacWell Creative Crafted the Hedönist Brewing Brand From Strategy to Point of Sale
- Brand / Project Name: Hedönist Brewing brand creation and packaging design
- External Design Credits: Sam Toropainen, photographer
- Strategic Deliverables: Brand Architecture, Brand Naming, Product Architecture, Brand World, Brand Strategy, Tone of Voice, Product Naming
- Design Deliverables: Packaging Design, Illustration, Photography, Brand Identity, Identity System, Branding, Brand Refinement, Brand Creation, Graphic Design, Brand Digital Design, Brand Guidelines, Brand Advertising, Brand Experience, Retail Brand Design
- Location: Finland
- Market Country: Multiple Countries
- Market Region: Europe
- Product Category: Beer & Cider
- Consumer Packaging Format: Bottle, Box, Can, Case, Cup
- Consumer Substrate / Material: Fabric, Glass, Glass Bottle, Metal, Pulp Carton