• Project

  • Region

  • Industry

Machado Design Studio Create Brand Design for Moretti Architecture Studio

Machado Design Studio Create Brand Design for Moretti Architecture Studio

Viviane Moretti is an architect specializing in high-end construction. Inside her studio, she follows her own trail of the extinct, which brings authenticity customization and bold work in every detail.

Her main focus is on the total style of each of her constructions, from the creation of the property plan, to the delivery of furniture and details always handpicked to connect the immersion of her idea to the reality of that property.

“I want to show and make them feel the true strength of a conceptual architecture. Something that has presence, design, applicability and reality without leaving the abnormality. Here, each project will be unique, as will each person who enters the office door”, said Mariana, as a key phrase for the creation of her visual identity.

Therefore, nothing more suitable than your visual identity to function as a strong and authentic signature as a trace underneath to implement your ideas.

We started from a sketch of Viviane’s real signature and, from there, we started to style it and adapt it to graphic standards so that it maintains good readability in the applications, but without losing the original concepts and traits of the signature.

We used orange as the main tone for being the highlight color of creativity, and combining it with 2 earth tones of gray and beige to accompany the orange, bringing a light, spontaneous, fun and especially creative chromatic accord.

The result is a light, creative, powerful and unique brand, as well as your traits.

CREDIT

  • Agency/Creative: Machado Design Studio
  • Article Title: Machado Design Studio Create Brand Design for Moretti Architecture Studio
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Machado Design Studio
  • Market Region: South America
  • Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Brand Mark, Design, Graphic Design, Logo Design
  • Industry: Construction
  • Keywords: architecture, branding, brand, brand identity, brand design, logo design, typography, architecture design

  • Credits:
    Art Direction: Matheus Machado

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
2
Good
Vote
6
Bad
Vote
1
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
2
Good
Vote
6
Bad
Vote
1
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
2
Good
Vote
5
Bad
Vote
2