Viviane Moretti is an architect specializing in high-end construction. Inside her studio, she follows her own trail of the extinct, which brings authenticity customization and bold work in every detail.

Her main focus is on the total style of each of her constructions, from the creation of the property plan, to the delivery of furniture and details always handpicked to connect the immersion of her idea to the reality of that property.

“I want to show and make them feel the true strength of a conceptual architecture. Something that has presence, design, applicability and reality without leaving the abnormality. Here, each project will be unique, as will each person who enters the office door”, said Mariana, as a key phrase for the creation of her visual identity.

Therefore, nothing more suitable than your visual identity to function as a strong and authentic signature as a trace underneath to implement your ideas.

We started from a sketch of Viviane’s real signature and, from there, we started to style it and adapt it to graphic standards so that it maintains good readability in the applications, but without losing the original concepts and traits of the signature.

We used orange as the main tone for being the highlight color of creativity, and combining it with 2 earth tones of gray and beige to accompany the orange, bringing a light, spontaneous, fun and especially creative chromatic accord.

The result is a light, creative, powerful and unique brand, as well as your traits.