Macaroni Creative Creates New Look for Bare Bones Bone Broth

Macaroni Creative Creates New Look for Bare Bones Bone Broth

When Bare Bones was approached with a huge opportunity from a major nation-wide retailer, they came to us looking to develop a new look for their exciting new product. Our challenge was finding a way to communicate the convenience and health benefits associated with bone broth as a beverage and snack. We chose to use the mug as a focal point, to clearly communicate how to use the product. We then paired it with whimsical illustrations and hand-done accents to add a sense of playfulness to the brand.

Following the initial launch, the brand identity was expanded to different packaging and marketing materials to create a cohesive experience throughout.

CREDIT

  • Agency/Creative: Macaroni Creative
  • Article Title: Macaroni Creative Creates New Look for Bare Bones Bone Broth
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: United States
  • Market Region: North America
  • Project Deliverables: Brand Identity, Brand Redesign, Brand Refinement, Branding, Graphic Design, Illustration, Packaging Design, Research
  • Format: Box, Pouch, Sachet
  • Substrate: Plastic

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