Maan Malek Tejarat (MMT) is a newly found company providing services to create distinctive customer experiences by cooperation of international brands in food and hospitality taken as the most critical attributes of lifestyle. This company is enthusiastically seeking ways to unveil and answer the unarticulated needs of Iranian lifestyle. While articulate branding company was developing their brand strategy, I cooperated in this project as the art director and brand designer.

Considering this obscure yet strong passion for new articulated lifestyle in Iran’s local market, all (MMT) brand’s touch points are designed to be veiled and unveiled at the same time: strong thick lines stand beside extremely narrow somehow invisible ones in logo type, matte and glossy texture plays with your eyes on the stationary generating different touch perception, and golden quadrants as if something elegant is getting unveiled right now, all bring this luxurious play on the scene.

Classically embellished type face, black and such dark deep gold are meant to reveal MMT’s determination to be a strong representative of luxurious international lifestyle brands in its own country as it is believed that lifestyle is not only a problem in need of solution, but an ethical goal or purpose.