• Project

  • Region

  • Industry

M&A Creative Agency Elevates Talhão 50 with a Refined Wine Packaging Inspired by Heritage and Women

M&A Creative Agency Elevates Talhão 50 with a Refined Wine Packaging Inspired by Heritage and Women

Talhão 50
A statement to nature and women’s power

Why 50? The inspiration behind this name is deeply rooted in both place and meaning. It originates from a small vineyard plot measuring just 50 meters, a modest yet symbolic space where dedication to the land takes shape. At the same time, the number carries a far more personal and emotional significance: it stands as a tribute to the women of the Marinha family, whose strength, passion, and involvement have been essential to the wine business. In this way, “50” becomes more than a number—it becomes a celebration of heritage, resilience, and feminine influence.

The design of Talhão 50 reflects a careful balance between creativity and restraint. Its simplicity is intentional, yet far from ordinary. Clean lines, thoughtful composition, and a singular visual identity come together to evoke a refined blend of emotions. This understated elegance is precisely what makes the packaging so desirable and memorable, inviting the observer to look closer and appreciate its details.

Every element of this packaging is handcrafted with precision and care. Each piece must be individually placed, from the front and back labels to the top cover, ensuring that no detail is overlooked. The process culminates in the addition of a delicate gold rose metal chain, featuring the number 50—a distinctive finishing touch that elevates the entire presentation.

Achieving simplicity in design is never easy. It requires discipline, clarity of vision, and a deep understanding of form and function. Yet, when done right, the result is truly brilliant: a timeless aesthetic that speaks softly but leaves a lasting impression.

Curator’s Insight

The metal chain adorned with the number 50 stands out as a unique and sophisticated detail. Reminiscent of a piece of fine jewelry, it transforms the bottle into something more than packaging—it becomes an object of desire. This elegant element not only adds a sense of luxury but also serves as a meaningful homage to the vineyard’s story and the legacy behind it.

CREDIT

  • Agency/Creative: M&A Creative Agency
  • Article Title: M&A Creative Agency Elevates Talhão 50 with a Refined Wine Packaging Inspired by Heritage and Women
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Portugal
  • Agency/Creative City: Anadia - Lisbon
  • Market Region: Global
  • Project Deliverables: Label Design, Photography
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: Packaging Alcohol Wine

  • Credits:
    Design: M&A Creative Agency
    Photography: M&A Creative Agency

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
1
Good
Vote
3
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
3
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
3
Bad
Vote
0