Concept and Design
Designed and crafted with precision, this premium label captures every detail and artistic touch, crafted to captivate your eyes. Inspired by the graceful blackbird, whose song echoes across the tranquil skies, this label invites you to savor the music of the Alentejo region. The blackbird’s silhouette, elegantly etched on the label, symbolizes more than just a bird. It embodies the untamed beauty of the land, the rhythm of the harvest, and the delicate balance between nature and tradition. Melro is a reminder that the best things in life—like the sweetest melodies—are meant to be enjoyed in perfect harmony. Melro – where nature’s melody meets the art of winemaking.
Photography
The photography concept of this image exudes elegance and sophistication. The wine bottle is delicately balanced on a curved, organic branch, which mirrors the natural essence of the label. The lighting is soft yet deliberate, casting subtle shadows that highlight the intricate details of both the bottle and the branch, creating a harmonious, almost ethereal atmosphere.
The dark, muted background ensures that the focus remains solely on the product, drawing attention to its premium design and artistry. The composition balances stillness with movement, as the branch appears to cradle the bottle with grace, echoing the natural inspiration behind the label’s blackbird motif. This concept speaks to the wine’s refined quality, combining elements of nature, art, and craftsmanship into a visually captivating narrative.
Overall, it’s a masterful representation of the product’s premium nature, inviting viewers to appreciate not only the wine but also the story and artistry that go into its creation.
Herdade Do Gamito
Herdade do Gamito is located in CRATO, Alto Alentejo. A historic village that was the seat of MaltaOrder’ in Portugal. It has 27 hectares of vineyards, located in an Alentejo landscape of rare beauty, with gentle slopes and populated by impressive granite blocks. The winery perfectly integrated into the landscape, was inspired by the best wineries in the new world, being a perfect symbiosis between modernity and authenticity. Here produced wines that are today a regional reference and with a worldwide recognition. Where sounds, smells and tastes became a new life. Where wines have a strong personality. With a rhythm of serenity.





CREDIT
- Agency/Creative: M&A Creative Agency
- Article Title: M&A Creative Agency Elevates Melro Wine With a Premium Identity Inspired by Nature and Tradition
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Portugal
- Agency/Creative City: Anadia
- Market Region: Global
- Project Deliverables: Illustration, Packaging Design, Photography, Product Photography
- Format: Bottle
- Industry: Food/Beverage
- Keywords: packaging design; winelabel; illustration; branding; photography
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Credits:
Art Director: Luis Marques