QDP (Quân Đạt & Partners), formerly known as Quân Đạt, is one of Southeast Asia’s most established façade contractors, with over 30 years of experience shaping skylines across Vietnam, Cambodia, Myanmar, and Australia. The company has delivered high-performance aluminium and glazing systems for some of the region’s most iconic architectural works, including Bitexco Financial Tower, Tan Son Nhat International Airport, LEGO Manufacturing Vietnam, Chip Mong Tower, Viettel HQ, and Regent Phu Quoc.

M — N Associates was invited to lead a complete rebrand that would reflect QDP’s transition into a multidisciplinary, future-ready corporation—serving increasingly complex, large-scale, and globally regulated projects. The transformation began with a new name and strategic brand platform centered around a clear vision: “Crafting Excellence Together.” This ethos emphasizes not only technical precision, but also people-first collaboration and international ambition.

The identity system features a modular, slanted logo that subtly integrates the letters Q, D, and P—mirroring the logic of unitized façade systems that QDP is known for. A bespoke font family developed with NaN Foundry further anchors the brand’s visual voice, with bold, angular cuts inspired by architectural geometry. The extended blue gradient palette—ranging from Deep Blue to Sky Blue—takes cues from how the sky reflects across glass buildings, offering a dynamic but cohesive system for both physical and digital environments.

Beyond the core identity, the project included photography, film, wayfinding, digital design, and a custom numeric system. Every element was designed to bring clarity, consistency, and emotion to an otherwise highly technical sector—capturing the human story behind engineering excellence. The result is a brand that honors its legacy while confidently stepping into the future.