Ah, got it! Here’s an expanded 1500-character description for World Brand Design:

LYMA is a comprehensive brand identity exploration that examines how thoughtful design can genuinely support well-being rather than simply market to it. This fictional wellness brand case study challenges conventional approaches to the wellness industry by prioritizing authentic connection over trend-driven aesthetics.
The project began with a fundamental question: how can brand identity systems create moments of genuine calm and intention in people’s daily lives? Rather than following typical wellness brand conventions, LYMA was developed through a philosophy of “mindful energy” – the breath between chaos and calm.
The brand essence centers on clarity living through design, scent, and ritual, positioning LYMA as more than a product line but as a gateway to mindful living. Core values of clarity, nature, balance, simplicity, and intention translate directly into design principles that guide every touchpoint from typography selection to packaging materials.
The visual identity employs a warm, earthy palette that avoids the clinical sterility often seen in wellness brands. The custom wordmark balances strength with softness, while the symbolic brand mark represents interconnectedness and grounding. Typography choices prioritize readability and calm, never straining the eye or creating visual tension.
Packaging design emphasizes transparency, sustainable materials, and ritualistic unboxing experiences. Each element serves both functional and emotional purposes, creating products that feel intentional to interact with rather than simply consume.
The comprehensive system extends across digital touchpoints, maintaining consistent brand personality while adapting to different user contexts and needs.