Uptown Bombshell Boutique project was developed to revamp the visual communication of this clothing boutique in California, USA. Its market proposal is to unite the passion of its owner for fashion and its exclusive way of serving customers, always acting as a fashion stylist, for self-esteem, empowerment and a more personalized relationship.
As a boutique, your goal is to be able to expand your branch into franchises and operate in the online market through
e-commerce. The keywords of the project are luxurious pieces, glamor, modernity and simplicity. For this, its new branding is mirrored in art deco with its characteristics that refer to elegance, refinement and golden color.
CREDIT
- Agency/Creative: Chá de Bold Estúdio
- Article Title: Luxurious Identity for Uptown Bombshell by Chá de Bold Estúdio
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: North America
- Project Deliverables: Brand Redesign, Brand World, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Product Architecture, Research
- Industry: Fashion
- Keywords: Fashion, Brand, Logo, Retailer. Model, Branding, Clothes, Art Déco, Luxury, Gold, Gift, Hype, Identity
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
