The design journey for Luxmi Estates’ Tea Gift Box packaging was a meticulous exploration, driven by a profound understanding of the brand’s commitment to harmonious tea cultivation with nature. Our creative process commenced with an in-depth study of Luxmi Estates’ philosophy, emphasising the symbiotic relationship between forest nurturing and sustainable tea growth.
Inspiration was drawn from the vibrant landscapes surrounding Luxmi Estates, where lush tea estates coexist seamlessly with nature. Conceptualisation centred on capturing the vivacity of this environment through lively nature scenes. Attention to detail was paramount, with elements like the cheerful chirping of birds and the flourishing leaves mirroring the brand’s connection with the natural world.
Color palettes were carefully curated to reflect the earthy tones and vibrant hues of Luxmi Estates’ landscapes, fostering a visual narrative of tranquility and natural balance. The tactile experience was enhanced through purposeful textures, creating a sensory connection between consumers and the brand’s rich environment.
Throughout the design process, an emphasis was placed on weaving a narrative that transcends mere aesthetics. The Tea Gift Box emerged as a tangible representation of Luxmi Estates’ dedication to sustainability, inviting recipients on a sensory journey that extends beyond tea appreciation to a profound connection with the environment.
In a strategic move, the designs touched upon topographical lines, integrating the geographical features of Luxmi Estates’ landscapes into the visual narrative. The logo of Luxmi Tea took center stage, becoming the focal point around which the entire design unfolded. This deliberate placement reinforced the brand identity, symbolizing Luxmi Tea as the nucleus of everything happening around it.
Moreover, the designs delved into the intricate details of life beneath the earth, on the earth, and in the sky. This holistic approach aimed to encapsulate the entire ecosystem of Luxmi Estates, celebrating not only the tea cultivation on the surface but also the thriving life that exists in every layer of the environment.
In summary, the design process for Luxmi Estates’ Tea Gift Box packaging was an artistic endeavour grounded in a deep appreciation for the brand’s ethos. From conceptualization to execution, every element was thoughtfully chosen to resonate with Luxmi Estates’ commitment to nature. The resulting design is not just a packaging solution; it’s a harmonious symphony that encapsulates the brand’s dedication to sustainability, the celebration of nature, and the richness of its tea culture.
- Agency/Creative: Summer Owl Studio
- Article Title: Luxmi Estates Tea Gift Box That Harmonise Nature and Tea Culture in Sustainable Packaging by Summer Owl Studio
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: India
- Agency/Creative City: Bangalore
- Market Region: Global
- Project Deliverables: 3D Art, Advertising Photography, Brand Experience, Illustration, Packaging Design
- Format: Box, Pouch
- Industry: Food/Beverage
- Keywords: Tea
Creative Director and Lead Designer: Shriya Seshadri
Graphic Designer: Esha Waghdhare