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Luxe, the epic visionary in events, exhibitions, and experiential design, where the ordinary transforms into the extraordinary through masterful execution and boundless imagination.

With a vision refined and a robust identity reimagined, Luxe embodies a fusion of modern sophistication and rich heritage. The new visual identity artfully blends contemporary design with intricately woven patterns inspired by Arabic artistry, establishing a harmonious conversation between heritage and the avant-garde. Our design philosophy celebrates the intersection of cultural authenticity and innovative expression, creating spaces where stories come alive and memories take root.

Our brand’s foundation is anchored in the concept of “Alive Culture,” championing interconnected motifs that create a dynamic visual narrative. This fluid language gracefully adapts across all brand touchpoints, ensuring a cohesive and engaging experience for our audience. Each project becomes a canvas where traditional craftsmanship meets cutting-edge technology, where every detail is carefully curated to evoke emotion and inspire connection.

In our pursuit of excellence, we transform spaces into immersive journeys, events into lasting memories, and exhibitions into cultural dialogues. Our commitment to innovation drives us to push boundaries while honoring the timeless principles that have shaped design throughout history. Through meticulous attention to detail and a deep understanding of spatial narratives, we craft experiences that resonate on both emotional and intellectual levels. Each project is approached as a unique opportunity to weave together light, form, and movement into a masterpiece of unforgettable moments. We believe in the power of design to transcend the physical realm, creating environments that spark imagination and foster meaningful connections. Our expertise in blending traditional craftsmanship with contemporary technology allows us to create multisensory experiences that leave lasting impressions. From intimate gatherings to grand international exhibitions, we orchestrate every element to create a harmonious symphony of design elements. Our team of visionary creators and technical experts works in perfect synchronicity to bring ambitious concepts to life, ensuring that each project not only meets but exceeds expectations. By embracing both innovation and tradition, we continue to push the boundaries of what’s possible in experiential design, while maintaining an unwavering commitment to cultural authenticity and artistic excellence.

— Luxe, Global. 2024