Lutton & Gant is a photography studio witnessed major events, capable of capturing those short-lived moments with a delicate and exquisite perspective.
Being able to capture the ephemeral requires a thorough sensitivity and an elegant knowlegde of technique also.
Duality is the keystone on which we started this new branding, and it is applied both in the typography and concepts.
Lutton&Gant brand allows to play with the diformism of words and meanings, in the same way elements can appear in a disorderly, unexpected way, same as entropy take place on many emotions we experience.
Besides, we wanted to create a direction where there is a lot of space and purity, where protagonists are the main center of attention.
Without ideas, without values, we have something empty of meaning. That’s why we always start our projects from the essence, the concept. We work to define the most forceful values, and use them to create richer brands with the power to manifest through integrity and purpose.
Branding processes allow us to change companies behaviours, add value and spread a positive impact. Brands connect and inspire, drive business and generate preference. Methodology thrives on collaboration between us & our clients.
We spread across every channel, our brands stand out wherever their users are. On and offline. Locally and globally. We craft a clear and compelling narrative that communicates the who, what, why and how of your business.
Don’t just pretend, be different.
- Agency/Creative: Azote Estudio
- Article Title: Lutton & Gant Photography Branding by Azote Estudio
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: Spain
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Editorial Design
- Industry: Entertainment
- Keywords: photography branding
Director: Lutton & Gant